Blog Archives

The Toughest Interview Your Executive Ever Does Should Never Be Seen Publicly

I’ve media trained a lot of executives through the years from CEOs of start-ups who have never spoken to media before to seasoned executives of Fortune 500 companies about to go into a new market or launch a new product.

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PR and Content Marketing: More Insight on the Synergy

A few weeks ago I posted about the synergy of PR and Content marketing and how PR agencies and entities were rebranding themselves to take advantage of the growth of Content Marketing. I said that it makes perfect sense that PR agencies

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Three Things Lois Lane Taught Me About PR

Seventy five years ago this month the world got their first look at one of the most famous reporters in history, Lois Lane. The character made her debut, along side Superman, in Action Comics #1 which went on sale April

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5 Misperceptions About Tumblr That May Be Keeping You From Using It In Your PR Program

Tumblr which calls itself  “the easiest way to blog” has seen consistent growth over the last five years. It has surpassed WordPress as the top blogging platform hosting over 100 million blogs and 44 billion posts. While in comparison to

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Are You Ready for a PR Agency?

There was a very good post up on SpinSucks a few days ago called Seven Reasons You’re Not Ready to Hire a PR Firm. Many clients have hired me in my career and I’ve also hired a few PR agencies. When

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Is your agency ready to add content marketing to your PR tools?

PR programs have always included client generated content such as contributed articles, blog posts and white papers. When working with clients, one of the first things I’ll do is an inventory of their assets – reviewing all their content that can

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Better than Chocolates or Flowers! Give your PR Agency These for Valentine’s Day!

On a day devoted to relationships, I have a few gifts for companies that want to get the most out of their relationship with their PR agency. Chocolate and flowers are always appreciated (as is food – clients that send

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