Monthly Archives: April 2013

Three Things Lois Lane Taught Me About PR

Seventy five years ago this month the world got their first look at one of the most famous reporters in history, Lois Lane. The character made her debut, along side Superman, in Action Comics #1 which went on sale April

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5 Misperceptions About Tumblr That May Be Keeping You From Using It In Your PR Program

Tumblr which calls itself  “the easiest way to blog” has seen consistent growth over the last five years. It has surpassed WordPress as the top blogging platform hosting over 100 million blogs and 44 billion posts. While in comparison to

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Are You Ready for a PR Agency?

There was a very good post up on SpinSucks a few days ago called Seven Reasons You’re Not Ready to Hire a PR Firm. Many clients have hired me in my career and I’ve also hired a few PR agencies. When

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Is your agency ready to add content marketing to your PR tools?

PR programs have always included client generated content such as contributed articles, blog posts and white papers. When working with clients, one of the first things I’ll do is an inventory of their assets – reviewing all their content that can

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