Monthly Archives: September 2010

The top 5 smart communications practices companies need to implement now

This post was prompted by the series Todd Defren, Paul Roberts, Lou Hoffman and Steve Farnsworth are doing about communications issues. On Wednesday each has been posting the answer to a critical question relevant to the communications industry. Today, the

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Social Media content creation in U.S. plateaus – lurking becoming prevalent

Forrester put out a report this morning that needs to be read by anyone using social media as part of their marketing. While people are still joining social media networks, the amount of content being created — blogs, videos, web

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Undercover Boss: What’s really going on with your PR program?

“Undercover Boss” on CBS is quickly turning into one of my favorite TV programs. The premise, if you haven’t seen it, has an executive go to work in their organization under an assumed identity to see what everyday workers go

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What Role Should A Communications Agency Play In A Client’s Social Media?

This post was prompted by the series Todd Defren, Paul Roberts, Lou Hoffman and Steve Farnsworth are doing about communications issues. On Wednesday each has been posting the answer to a critical question relevant to the communications industry. Today the

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Staying relevant – the challenge of communications pros – the more things change, the more they stay the same

I’ve been reading with interest the series that  Todd Defren, Paul Roberts, Lou Hoffman and Steve Farnsworth have been doing on communications issues. On Wednesday each has been posting the answer to a critical question around the communications industry. Today

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